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Poshet

All server optimizations and database works of Poshet, which was selected as the best e-commerce initiative of 2024, were carried out. By using the flexible structure of WooCommerce, resource consumption was reduced and conversion rates were increased.


Date

June 2024

Role

Technical Support Lead


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PROBLEM

The WooCommerce-based e-commerce site poshet.com.tr faced significant issues with excessive server resource consumption, resulting in slow loading times on both desktop and mobile platforms.

SOLUTION

To address this, we first disabled all unnecessary plugins and rebuilt high-resource plugins in-house to minimize resource consumption. We then optimized all database tables, removing any that were redundant. Additionally, we compressed and converted all images on the site to modern formats to ensure faster loading times.

RESULT

Following these changes, poshet.com.tr’s load time improved from around 7 seconds to an impressive 0.7 – 0.9 seconds. This led to a 2-3x increase in conversion rates, maximizing customer satisfaction and significantly enhancing the user experience.

The Credits

UMAY AJANS

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